Featured Business: Sassy Chic

posted by on Friday, May 29, 2015

Sassy Chic Collage

If you're having a grey day, Sassy Chic will breath some color and life into your soul. Located at 218 Main Street, the shop has much to offer for personalized gifts! We tracked down Josie Petersen to find out what makes her store unique. Here is what she had to say:

Tell us how Sassy Chic started.
I've been planning events for many years and had a very good relationship with the owners of Splendor (previous name before Sassy Chic). When they were looking to sell their business, they approached me—they wanted someone that would love and care for the business the way they had.  And that is how Sassy Chic started! Everything fell into place and was the perfect situation for everyone. I dove in head first and absolutely fell in love with this retail store and the downtown area.

What's your biggest success so far?
My biggest success has been finding my own niche among the wonderful stores in the Downtown District.  I specialize in decor, accents, and accessories. I have some exclusive lines that are unique to this area, including the Lenny & Eva jewelry line and the Maple Leaf at Home Collection. The Lenny & Eva line is a collection of mix and match cuffs, bracelets, necklaces, sentiments, charms and pendants. Handmade in the USA, it is totally customizable and their tagline is  "Your Collection is Your Story." The Maple Leaf at Home allows for customized cutting boards, serving trays, lazy susans, wall decor, trays, and wine holders. These items make meaningful gifts for any occasion.

What's something that most people don't realize about your business?
People don't realize that Sassy Chic has a large variety of personalized and customizable products! They range from jewelry lines (Lenny & Eva, The Vintage Pearl and Kate Mesta) to chalkboard, the Maple Leaf at Home Collection, and art prints. On a related side note, many people do not realize I am also a certified event planner (Events by Josie).

What do you love most about being downtown?
I am so excited that my business is part of the Cedar Falls Downtown District. I absolutely love the energy here! From a day-to-day perspective, I love meeting new people that come into Sassy Chic and I am fortunate to be surrounded by amazing entrepreneurs.

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