Santa Claus is coming to downtown Cedar Falls! Don’t miss his grand entrance on Friday, November 29th as he arrives to help us kickoff the Holiday Hoopla seasonal celebration in the downtown district! Shop and dine in the Cedar Falls Downtown District, then join us on Main Street for live musical entertainment at 6:00pm. This year's arrival is going to be the best yet, so mark your calendars to enjoy the magic of the holidays with us!