Elves will be concocting special batches of cheer during Holiday Hoopla’s “Hoopla Cheer Contest” Thursday December 14th in downtown Cedar Falls! Stop by between 6:00 and 9:00pm to try unique drinks that several establishments will be serving up with the hope that they will earn your vote! In addition, take the kids to visit Santa at his workshop at the corner of 4th and Main Streets and then enjoy a free, horse-drawn trolley ride through the downtown. Holiday characters will also be out to greet everyone. The Live Nativity will be open from 6-8pm located at 6th and Main Streets outside Richardson Funeral Home. Bundle up and soak in the magic of downtown during Holiday Hoopla in Cedar Falls!Thanks to L&N Transportation, Edge Property Management, Kimball & Beecher, The Accel Group, and University of Iowa Community Credit Union for sponsoring the trolley rides during Hoopla Cheer.