About

Welcome to Cedar Falls Community Main Street's "Holiday Hoopla"

In 2009, a dedicated and passionate committee of volunteers, downtown merchants, and Community Main Street staff got together to create a new holiday event, affectionately dubbed "Holiday Hoopla." Holiday Hoopla creates a fun and memorable holiday experience for people of all ages during the holiday season in the Cedar Falls Downtown District.

Holiday Hoopla "Kickoff" is the Friday after Thanksgiving, 6-8 pm

Every year, Holiday Hoopla officially kicks off the Friday after Thanksgiving when Santa Claus "secretly" arrives and the beginning of the shopping season in the Downtown District begins.

2020 will be different than any other year, with safety in mind, the kickoff will be a reverse parade.  If you have attended the kickoff in the past you need to throw all those ideas out the window, everything about this year is different. You will line up on Clay Street, heading North to join the parade where it begins at Washington and 2nd Streets. You can check out the route here at this link. We are asking you to stay in your car for the duration of the parade and follow the predetermined route. Instead of Santa arriving to a large crowd he will be a part of the parade route and one of the stops you will drive by. Santa and all of his friends will be on the parade route and they can't wait to see you! 

  • There will be no grand entrance
  • There will be no stage
  • There will be no fireworks
  • There will be no crowds
  • We are asking you to remain in your car for the duration of the parade!

Holiday Hoopla Board

LeaAnn Saul - Chair
Larry Wessels "Mr. Christmas"
Brenda Truelsen 
Dave Schacterle
Penny Sund
Beth Delagardelle
Carolyn Young
Julie Shimek
Cinde Haskins
Beth Sulentic
Keith Kennedy
Kevin King
Kim Bear
Melanie Schmidt
Molly Schmidt
Bonnie Smith
Jen Barkhurst
Barbara Krieg
Kasey Eller
Mandy Coonradt
Maribel Barry


Holiday Hoopla Trademark

Community Main Street organizes many events and activities throughout the year. Our series of events called "Holiday Hoopla" has become a major draw for our community. In early 2012, we obtained a legal trademark for "Holiday Hoopla". In order to protect our trademark and our sponsors, any use of the trademark must be coordinated through the CMS office. Financial contributors and sponsors may identify themselves as a supporter of Holiday Hoopla. Contact the Cedar Falls Community Main Street office for more information.