Community Main Street will lead efforts to strengthen the role and reputation of downtown Cedar Falls as a place "Where Good Friends Meet." A key to this effort will be enhancement of downtownÆs image as "an arts and entertainment destination." With an eye toward preserving and celebrating the community's history, CMS will strengthen downtown's place as the heart of the community by fostering:

• a strong retail and professional environment
• recreational opportunities
• tourism amenities and attractions
• an image of vitality and growth
• a creative, exciting and appropriate mix of stores, offices, housing and public facilities
• a friendly service atmosphere
• an attractive streetscape
• a clean and safe environment
• an image of Cedar Falls as a great place to call home, return home and make a new home.

Community Main Street is an organization that serves as a catalyst for private development and public partnerships. With a strong mix of membership development, marketing, design and business retention efforts, CMS will be seen as an organization that has:

• visionary leadership
• a broad base of volunteers
• a reputation for integrity
• a leadership role in defining the local quality of life
• an appreciation for history
• an image as the primary source for information about downtown.
• a friendly, welcoming atmosphere
• an understanding of the power of technology
• accountability
• a recognized role in community betterment
• growing financial support