Main Street America
Cedar Falls has the honor of being designated as a Main Street Community by the Main Street Iowa Program. The mission of the Main Street Iowa Program is to improve the social and economic well-being of Iowa's communities by assisting selected communities to capitalize on the unique identity, assets and character of their historic commercial district.
The Main Street Approach® was developed by the National Main Street Center, Inc. is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district's economy. These are generate through meaningful community engagement and informed by an analysis of the district's market position-- help to guide a revitalization program's work. An effective Transformation Strategy serves a particular customer segment, responds to an underserved market demand, or create a differentiated destination.
Economic Vitality -- Focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Design -- Utilizing appropriate design concepts, the visual quality of the commercial district (buildings, signs, window displays, landscaping, and environment) is enhanced.
Organization -- Each community has many groups of people who are interested in and are willing to work toward the goal of a revitalized commercial district. The organizational element brings together the public sector, private groups and individual citizens, with coordination by a paid program manager, to work more effectively in the commercial district.
Promotion -- By promoting the downtown in a positive manner, a community can begin to focus on the commercial district as a source of community pride, social activity and economic development potential.
For more information on the Main Street America Program, click here
Thank you for supporting the Cedar Falls Downtown District!
Stephanie Houk Sheetz
Economic Development Committee
The E.D. committee meets the first Wednesday of the month at 12:00.
Goal: To help existing downtown businesses and expanding and recruiting new ones to respond to today's market. Help convert unused space into productive property and sharpen the competitiveness of business enterprises.
Lisa Rivera Skubal
The Design Committee meets the third Friday of the month at 12:00.
Goal: To develop a visually identifiable and marketable environment through historic building preservation/rehabilitation and streetscaping of the downtown district.
Organization and Development Committee
The Organization and Development Committee meets the second Monday of the month at 12:00.
Goal: To build consensus, cooperation and financial support among groups that have an important stake in the district by fostering a volunteer-driven program and organizational structure working toward the same goal(s).
The Promotions Committee meets the first Thursday of the month at 12:00.
Goal: To sell the image and promise of Main Street to all prospects. By marketing the district's unique characteristics to shoppers, investors, new businesses, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events and marketing campaigns carried out by local volunteers.